How Search Quality Works at Indeed

At Indeed, our mission is clear: We help people get jobs. We are driven to maintain the best search experience possible for the millions of job seekers who use our site. Our approach stresses simplicity, relevance and above all, a laser focus on what is best for the job seeker. As a result, millions of job seekers make Indeed their search tool of choice and Indeed is the #1 source of external hire for employers.1

Search Quality is central to our mission. Search Quality refers to the process that ensures search results for job seekers are free of spam, predatory offers and misleading listings. Indeed has an entire team dedicated to the Search Quality effort. This team employs a variety of techniques to review all jobs submitted to Indeed and determine their suitability. Jobs flagged for possible violations of search quality guidelines are held for review before being made visible in search results. Most are quickly cleared for inclusion but many are not.

How do we determine which jobs appear in search results?

Indeed is one of the world’s most powerful search engines, executing billions of searches every month. Job seekers enter simple search criteria in “what” and “where” boxes that allow them to find jobs by title, industry, location or even company name. They can also set up alerts to receive notifications when jobs meeting their criteria become available.

But not every work opportunity can appear in Indeed search results. Whether indexed (aggregated from career sites or job boards) or posted directly to Indeed, every job that appears in Indeed search results must adhere to the spirit of our commitment to a quality job seeker experience. In order to clear jobs for inclusion in search results, our Search Quality team requires a number of things from employers and recruiters, including:

  • respect for job seeker privacy
  • accurate representations of both the job and the employer
  • ease of access to job details and contact information
  • original job listings that have not been reposted or aggregated from other places

Because these are subjective requirements, Indeed always retains the right to remove any job or any employer at its sole discretion. Indeed is a private company and not a public service. We act in our company’s interest and in our users’ interests as we determine.

Indeed’s search quality guidelines

The following guidelines will help you ensure that your jobs appear in Indeed search results:

  • Don’t be offensive. If so, the visibility of your job may be affected.
  • Be Specific. Job titles and descriptions should only include the information a qualified candidate would search as well as other important details. No clickbait.
  • Don’t use job content that isn’t yours. Indeed is a search engine for jobs. Non-job content –including spam, scams and other offers – will not be shown to job seekers. Every job that appears on Indeed must come from an authorized representative of the company looking to hire.
  • Don’t cheat. Listings that attempt to bypass Indeed’s search algorithm will not be given the same visibility as more relevant jobs. Don’t try reposting roles within a short timeframe or posting roles in more locations than the job is offered to increase visibility.
  • Tell the truth. Job seekers deserve to know the true details of your job, including its location, duties and whether the job is being offered by the hiring company or by a recruiter on the company’s behalf. Honesty is the best policy.
  • Use Indeed to fill a job, not a pipeline. Every posting should represent a real and available job. Using a listing to source applicants for future possible opportunities is dishonest.
  • Don’t discriminate. There may be specific exemptions for some jobs, but you will need to provide this information. Jobs on Indeed must be open to all qualified candidates, regardless of age, race, gender and sexual orientation.
  • Pay reliably and fairly. Jobs that people find on Indeed should have hourly or salaried wages and may not cost the candidate anything to apply, interview and begin work.
  • Keep it simple. Job seekers should not have to navigate through complicated steps to begin the application process.
  • Treat candidates with respect. Respect the privacy and personal information of the person in the application process. Applicant should also hear back from companies at reasonable intervals during the process.

How can employers stay up to date on the latest Search Quality standards?

We know that most employers and recruitment agencies want to maximize hiring results while playing by the rules. For these companies, understanding our guidelines for inclusion will create transparency and support efforts to maximize hiring results and improve the job seeker experience.

We will continue to provide helpful information to ensure that your jobs appear in search results, including guidelines for good job content, frequently asked questions and details on the review process for flagged jobs. We will also explain the warnings and penalties for companies that violate our policies.

But please note: We cannot give every reason why a job or a company may be removed and we always retain the right to undertake such a removal if we feel it is in our interest or our users’ interest.

For all questions related to inclusion guidelines and search quality, contact Client Services at 1-800-462-5842.

1TalentNest Study, 2017