Small businesses are a critical element of the Canadian economy. They employ approximately 70% of Canada’s private labour force and make up the majority of businesses in the country. Suffice it to say, their importance cannot be overstated.
As with all companies, employees are a critical element of a small business’s success – who you hire can make you or break you. And while companies of all sizes face recruiting difficulties, small and medium sized businesses (SMBs) have their own unique set of hurdles that are particularly challenging.
Firstly, most don’t have a dedicated human resources person, and oftentimes, it is the owners themselves sifting through resumes and setting up interviews, taking focus away from other areas of the business. Secondly, skilled workers are the hardest to come by and the most expensive to lose as sometimes companies cannot operate profitably without this person. The longer the role is left open, the bigger the impact to the company’s bottom line.
Finally, there are countless methods for trying to find the perfect candidate, from the most analogue, including help wanted signs and newspapers ads, to the most savvy, such as job sites and recruiters, that it can be challenging for SMBs to find a solution that’s right for them. With more hiring tools and job sites to help them than ever, the challenge is finding what works. Below are some tips to help you do just that.
1. Embrace technology
As the world continues to get more and more digital, skilled applicants are searching for jobs online. Getting all offline jobs online has never been more important. Tools like Indeed enable SMBs to find talent that they wouldn’t have found before. It allows you to increase the number of eyeballs that see your job posting, and therefore increase your odds of hiring the best person for the job.
And with innovations like our Job Spotter app, your community can help increase your visibility and crowdsource candidates by simply taking pictures of local job ads and uploading them to Indeed, at no cost.
2. Help candidates apply from anywhere
Job seekers are increasingly searching for jobs on their smartphones. In fact, over half (56%) of Indeed’s job seeker traffic comes from mobile devices, which indicates that candidates are looking for and apply to jobs while on the go.
If job seekers can’t easily find or view your job postings, they’re unlikely to apply to them. That said, it’s imperative that your job postings are optimized for both mobile viewing and applying.
3. Offer and highlight perks
Whether it’s free snacks, a relaxed work environment, or even a flexible dress code, small businesses can offer creative perks that their traditional corporation counterparts might not be able to provide. Benefits like these not only improve employee experience, but also pique job seekers’ interest. Stand out from other employers, big or small, by including your perks in your job descriptions.
You can also claim your company page on Indeed, and encourage current employees to post company reviews and have a transparent conversation about your company.
Raj Mukherjee is Global SVP of Product with Indeed, Canada’s number one job site.